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Understanding McLuhan
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Understanding McLuhan (1996)(Voyager)[Mac-PC].iso
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08907_Field_TCGG T672.txt
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1996-04-10
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696b
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15 lines
Nor feels not what he owes, but by reflection;
The preface uses this idea that the producer is only his
consumer to mock both readers and writers of the new age in a
dazzling sequence of negative involutions. The author is as
little impressed by the ultimate value of print as the
Shakespeare who could not be bothered to print his plays.
There is no need to do more than mention many of the
most popular of Shakespeare’s sonnets as bodying forth the
accepted ideas of his age on the subject of eternity via the
printed vernacular word, as in sonnet LV, which opens:
Not marble nor the gilded monuments
Of princes shall outlive this pow’rful rhyme;